chrome extensions real estate

The Chrome Extensions Real Estate Agents Can’t Live Without

Wed Jun 2019

If you’re a fan of Google Chrome, these extensions will help you nail your marketing tasks while keeping you on task and saving you time. Look no further for extensions real estate agents will love! Text and Copy BFFs Got stuff to write? These extensions will help: Counting Character Ugh. Character limits are everywhere ...

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affordable housing

Builders Reveal the Real Challenge of Building Affordable Housing

Tue Jun 2019

A new report by the Urban Land Institute’s Terwilliger Center for Housing and RCLCO looked into the challenge of finding attainable, affordable housing for moderate-income home buyers. In the report, builders revealed the real challenge of building affordable housing. The report, Attainable Housing: Challenges, Perceptions and Solutions, looked into the ...

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home sale issues

Seemingly Minor Issues that can Derail a Home Sale

Fri Jun 2019

Here are some of the seemingly minor issues that can completely derail a home sale. Those Window Treatments Are Mine! Problem When buyers walk through a home, they often spot things that the seller takes for granted such as blinds and other window treatments. Buyers often assume blinds come with the kitchen ...

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freddie mac

Freddie Mac Releases Good News for Lenders, Buyers & Owners

Sun Jun 2019

Freddie Mac’s latest mortgage rate forecast is optimistic, predicting no more than a meager increase by the end of 2020. The 30-year, fixed-rate mortgage (FRM) should average 4.3% for the rest of 2019 and by the end of 2020 will be slightly higher at 4.5%. That is a much lower ...

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real estate branding

An Agent’s Guide to Real Estate Branding and Differentiation

Wed May 2019

The real estate market is saturated with agents offering the same things as you. That can make it difficult to stand out from the crowd. That’s why branding is so important. In this installation of the Lakeside title blog, we would like to share a quick and easy guide to ...

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building and construction

3 Building and Construction Companies on the Cutting-Edge of Efficiency

Wed May 2019

Innovative companies are finding ways to help improve efficiencies in the building and construction industry. Here are three companies featured in Urban Land Magazine that have been making use of cutting-edge technology.   Scoutred, San Diego Scoutred software expedites early-stage due diligence for real estate developers and their associates. The software ...

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multiple-offer situations

How to Win in Multiple-Offer Situations

Wed May 2019

The multiple-offer scenario is a seller’s dream and a buyer’s nightmare. Although multiple-offer situations can be discouraging, all is not lost, as long as you know how to sweeten the pot with a winning strategy. Let the Money Do the Talking There are a number of ways you can use money ...

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lenders and originators

When Lenders and Originators Cooperate, They Flourish

Wed May 2019

As competition and disruptive technology are changing the lending landscape, the need for cooperation between lenders and originators has grown. Originators who are good producers can elevate their performance when given superior marketing support from lenders. Marketing to Close Loans The number of closed loans will always be the most important ...

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real estate podcasts

6 Must-Listen Real Estate Podcasts for Pros and Geeks

Wed Apr 2019

Podcasts are easy-to-digest audio recordings, making them the perfect way to learn while you walk the dog, wash the dishes, or drive to work. Whether you are looking to buy or sell a home, thinking of investing, or want some new insights into the market, grab your earbuds and take ...

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facebook ad targeting

Facebook Ad Targeting Changes: What It Means for Real Estate Agents

Wed Apr 2019

Many real estate agents have depended on Facebook as part of their marketing efforts for years. That is largely due to the site’s hyper-targeting tools that made reaching the right audience easy. However, recent announcements about Facebook ad targeting being discriminatory have changed the way ad targeting will work for ...

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